Even though PageRank was more difficult to sport, website owners had now formulated backlink building tools and techniques to impact the Inktomi search engine, and these methods proved similarly relevant to gaming PageRank. Many web sites focused on exchanging, getting, and advertising links, normally on a large scale. A few of these schemes, or link farms, included the creation of 1000s of internet sites for the only function of backlink spamming.[11]
Traditionally Sites have copied information from one another and benefited in internet search engine rankings by engaging With this apply, nevertheless Google executed a whole new procedure which punishes web sites whose material just isn’t one of a kind.[23]
In February 2011, Google announced the Panda update, which penalizes websites made up of content material duplicated from other Internet websites and sources.
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